The study by Lucia Brandt, Dr. Natalie Laibach, Dr. Carolin Kamrath and Prof. Dr. Stefanie Bröring, published in the International Journal of Entrepreneurial Venturing, combines an extensive literature review on how corporates select start-ups for their corporate venturing activities with expert interviews from the chemical industry.

Since the study shows that sustainability-oriented selection criteria for start-ups are underrepresented in the current literature, future research is motivated to address how to deal with hybridity (conflicting goals such as sustainability impact vs. financial performance) in the start-up selection process.

The study is published open access here.