Business Model Design Lab (BMDL)
Platform for students, researchers, entrepreneurs and companies in transformation
The Business Model Design Lab (BMDL) offers students the opportunity to develop a project thesis on a practical problem related to the design of a business model in cooperation with a regional start-up company or a planned RUB spin-off.
I: Students work closely with founding teams (e.g. from the RUB Incubator) to gain insight into the dynamics of the start-up process. The founding team itself benefits from the fact that the students help to iteratively define elements of the business model (value proposition, value creation, value capture).
II: Researchers use a "living lab" and can simultaneously study the empirical phenomenon of "start-ups".
III: The Business Model Design Lab also offers cooperation opportunities for intrapreneurs in companies, i.e. transformation-oriented projects with the aim of business model innovation (focus: digitalisation, sustainability).
The chair for Entrepreneurship and Innovative Business Models offers the following modules for students on the topic:
B.Sc.: Technologiemanagement, Start-up creation
M.Sc.: Seminar Business Model Innovation