As part of the cooperation between the Chair of Entrepreneurship and Innovative Business Models at RUB and Fraunhofer INT from Euskirchen, a guest lecture in the module “Exploratory Methods in Entrepreneurship Research” took place on November 17, 2022.

After an exchange with staff from the Technology Analysis and Strategic Planning department of Fraunhofer INT, Dr. Marcus John gave exciting insights on the topic of publication analysis and foresight. On November 24, 2022, his colleague Melanie Martini will also report on patent analyses and text mining.