International Management
The course offers an introduction to international management and consists of four parts:
•The Global Economy, Nations and Firms (Drivers of Globalization, Globalization and Localization, National Differences, PESTL, Comparison of Countries)
•International Business Strategies (Expanding Abroad, Internationalization Strategies, Competitive Advantages, Market Entry Strategies)
•International Organizations (Developing a Transnational Organization, Organizational Structure and Culture, Global Supply Chain Management, Global Marketing, Global HRM)
•Implications for the Global Leader (Building new Management Capabilities, Intercultural Management, Managing the SDGs, Managing Expatriate Assignments, Ethics and Corporate Responsibility)
Language: English
Lecturers:
Prof. Dr. Frauke Bender
Information material (PDF Download):
Type
Lecture
Event number
073015
Rhythm
irreg.
Location