The block seminar is aimed at students of the humanities in order to sensitise them to the topic of start-ups and give them the opportunity to test themselves in this area. In addition to an introduction to design thinking methods for developing a business idea, in-depth knowledge of business and economics necessary for founding a company is taught. Lectures by external experts and excursions to companies in the cultural and creative industries ensure a link to professional practice. Communication and presentation training for an idea pitch at the end of the event round off the programme.