The People Side of Innovation (10 CP)
People clearly are an organization's most critical resource. Their knowledge and skills along with their commitment, creativity, and effort are the basis for competitive advantage. It is people that have creative ideas for new products or for process improvements that devise marketing strategy or take technologies to the next level. Therefore, this course focuses on the people side of innovation. Throughout the semester, tutorials are held to provide additional and in-depth insights into the course content and to practically apply theories learned in class.